Cycle
Across seven continents and fifty-odd countries, underneath thirty-two of the world's brightest professional cyclists, in over ten thousand retail outlets, and throughout the streets of the world's most populous nations, you'll find bicycles designed and built by Giant, 'The Global Bicycle Company'.
For nearly three decades, Giant has devoted itself to the growth of both cycling and cycling culture. Giant has actively participated in the development of cycling, from that of simple transportation to its current popularity as a recreational and sport activity. Giant believes the bicycle brings quality to life, and it takes personal responsibility for improving the cycling experience. The ability to bring new and healthier lifestyles to customers around the globe makes Giant proud.
The Giant name is synonymous with technological innovation and the state-of-the-art throughout the global bicycle industry. It represents a dedication to proving the best quality and most innovative bicycles to its customers. Behind the Giant name is a unique Global Giant, Local Touch and Total Best Value approach in designing, manufacturing and selling bicycles, and a commitment to not only recreational and competitive cycling, but also the bicycle industry and the environment. Not Satisfied with being the world's most widely known bicycle brand, Giant is in constant pursuit of its vision of becoming 'The Best Bicycle Company in the World'.
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In 1976 a SoCal kid with an eye for style and a steady hand with an X-acto knife supported his BMX addiction by making custom number plates for the sport's top racers. The Haro number plate was an instant hit, and went on to become an icon of the sport. Demand for Haro plates was phenomenal, and soon a business was born.
When he wasn't designing products for his fast-growing company, Bob killed time by learning tricks on his BMX bike. Freestyle didn't have a name yet, but it had a founding father. After perfecting his repertoire, Bob took his trick show on the road and a whole new sport was born.
By the early 1980's BMX freestyle was in high gear. To satisfy demand among riders for a bike that could handle the abuse from flatland and ramps, Bob Haro introduced the Original Haro Freestyler. It was another instant Haro hit, and the company named after the man who literally developed a sport found itself on the cutting edge of BMX design and technology.
As time progressed, so did the sport. In the mid nineties ESPN recognized the fun and excitement of BMX and introduced the sport to the mainstream. In its 15-year history, more Haro riders have won X Games medals than on any other brand.
In 2008 Haro Bikes celebrated its thirtieth anniversary. Funny how time flies when you're having fun.